Download on the App Store badge resources
Use Apple’s official App Store badge artwork to link to your published app. Choose the language and style from Apple’s resources, then check the identity guidelines before adding it to your website or marketing materials.
Get the official artwork
Apple provides localized badge resources and a marketing tool for app links, badges and QR codes. Use the official download rather than recreating the artwork or changing the badge text.
App Store badge usage checklist
- Keep the official artwork, proportions, border and wording. Do not recolor or distort the badge.
- Link the badge to the correct App Store product page for an app that is available there.
- Choose an official language version appropriate for the audience. Do not translate the badge text yourself.
- Leave the clear space and minimum size required by Apple’s current identity guidelines.
- Keep the badge readable against the background and follow Apple’s rules when showing several platform badges.
- Do not use the badge to imply Apple endorsement or use it as a substitute for your own app icon.
A badge is different from a store screenshot
A badge is a marketing link to your app. Screenshots demonstrate the app experience; Header and search-result images are separate store placements. Each asset type follows its own rules.
App Store badge questions
Where can I download the App Store badge image?
Use Apple’s Marketing Tools or the download section of its Marketing Resources and Identity Guidelines page. They provide the official artwork and language choices.
Can I edit or translate the badge artwork?
Use the official artwork and localization supplied by Apple. Follow the current identity guidelines rather than redrawing, recoloring or replacing the text.
Is the badge required inside my App Store screenshots?
Treat a badge as website or marketing artwork, separate from the screenshot gallery. Check the destination store’s asset guidance before adding promotional elements.